Pubwatch/Challenge 25


The bar

Challenge 25 Scheme

Challenge 25 is a scheme that encourages anyone who is over 18 but looks under 25 to carry acceptable ID when they want to buy alcohol. Challenge 25 builds on the Challenge 21 campaign introduced by the British Beer and Pub Association, who represent the beer and pub sector, in 2005. It’s now run by the Retail of Alcohol Standards Group, which represents alcohol retailers.

ID for alcohol: proving your age

Acceptable forms of ID to prove you are over 18 include:

  • a photo driving licence
  • a passport
  • a proof of age card, such as the PASS card from the national Proof of Age Standards Scheme.
  • University ID (Library Card)

It’s a criminal offence to use false or borrowed ID to gain entry to licensed premises or to buy alcohol. The maximum penalty is a £5,000 fine and up to 10 years in prison.

It is against the law:

  • to sell alcohol to someone under 18 anywhere, and can lead to a maximum fine of £10,000 for bar staff/managers or premises being shut down.
  • for an adult to buy or attempt to buy alcohol on behalf of someone under 18.
  • for someone under 18 to buy alcohol, attempt to buy alcohol or to be sold alcohol.